Simone Pérèle
Social Media Strategy, Content Creation, and Influencer Management
About the Client:
Simone Pérèle is a renowned French lingerie brand celebrated for its exquisite craftsmanship, elegant designs, and commitment to empowering women through beautifully tailored intimate apparel. Simone Pérèle launched its Americas account to expand their presence in the North American lingerie market.
What I was responsible for:
I was responsible for social media management, overseeing the brand's online presence and engagement strategies. Additionally, I managed influencer campaigns and led in-house content shoots to create visually compelling and authentic marketing materials.
What I completed:
Created a diverse user-generated content (UGC) campaign that showcased various body types and complexions, promoting inclusivity and representation within the brand.
Led the production of Simone Pérèle's first-ever in-house content shoot since expanding to the Americas, ensuring high-quality visuals aligned with brand standards.
Developed and implemented a comprehensive social media strategy that focused on audience engagement, brand storytelling, and growth across platforms, effectively increasing the brand's online presence.
Managed social media efforts and developed the paid social strategy in collaboration with the brand's coordinator to maximize reach and engagement.