IGK Hair Color Bright Campaign
Social Media Strategy, Content Creation, and Influencer Management
About the Campaign:
IGK's One Step Bleach and Color Kit is the first-ever kit to add bright pops of color to medium to dark hair in a single application, with a quick 45-minute processing time. Awarded Allure's Beauty Breakthrough Product of the Year in 2024, it enables users to easily create on-trend looks like the Money Piece, Dip Dye, and Peek-A-Boo.
What I was responsible for:
I led the Social Media Strategy, Content Creation, and Influencer Management for IGK Hair's Color Bright campaign, crafting a cohesive vision across platforms to boost brand awareness. By collaborating with influencers and developing engaging content, I amplified the campaign's reach and impact tremendously for this Allure Breakthrough Product of the Year Winner.
What I completed:
Managed the TikTok and Instagram accounts of the @igkhair accounts for the launch
Managed the viral Influencer campaigns for this campaign, and assisted in briefing and approving content that would bring in millions of views for the time of launch.
Created content that would later be used acrosss IGKHair.com and Ulta Beauty’s product page.
Led in-house content production for the launch