NBA Family: The Randles
Social Media Strategy and Content Creation
About the Client:
The Randle family is a well-known NBA family in New York City, particularly recognized for Julius Randle's contributions to the NY Knicks. Their visibility in the basketball community, combined with their engaging social media presence, has made them a beloved family among fans and sports enthusiasts in the city.
What I was responsible for:
I assisted the Randles family in creating viral TikTok content that captured behind-the-scenes moments during Julius Randle's time with the NY Knicks, helping them achieve viral success for the first time multiple times. Through strategic content creation and engaging storytelling, we amassed over +87 million organic views, significantly boosting Kendra Randle’s social media presence.
What I completed:
Strategized viral content ideas for Kendra Randle's Instagram and TikTok to enhance audience engagement.
Attended games and events to provide on-site social media capture assistance, ensuring authentic and timely content.
Edited and optimized their content, helping them achieve over +8 million views on TikTok through compelling storytelling and visuals.