Social Media Manager

SCENTBIRD, May 2023 - Present

• Developed and executed a high-impact content strategy, generating the brand's most successful original content ever. Achieved over 23+ million views on Instagram and 10+ million on TikTok across Scentbird and Drift brands. Led and created the brand’s first-ever in-house social content shoots, cutting costs for outsourcing content while also creating high-performing assets.

  Managed social media creative planning, content creation, and content calendar to ensure consistency of brand voice and tone.
  • Developed creative briefs for content creators (photographers, video crews, influencers), managed creators, and created content as needed.

Assistant Manager, Social & Content

IGK HAIR, August 2022 - May 2023

• Led strategy and created IGK HAIR's highest-performing content ever for TikTok and Instagram, amassing 10+ million views across both platforms.

• Ideated, led, and executed social strategy and content calendar for all major launches both DTC and across retailers such as Sephora, Ulta, SalonCentric, and more
  

Social Media Manager & Strategist

FREELANCE, 2019 - May 2022

• Developed and executed social media strategies for diverse clients across various industries such as Lifestyle, Beauty, Fashion, Food & Beverage, and Personal Care.

• Assisted with social media strategy and paid media strategy as a contractor for tech startups such as Cramly.ai and Cosmily.

• Conducted in-depth social media audits to assess client's current online presence, identifying areas for improvement and recommending strategic changes to optimize performance

• Managed and created high-performing 30-day calendars that allowed accounts to grow in engagement and views MoM while aligning with launches and promotional messaging.

Content Creator

FREELANCE, 2019 - Present

• Amassed 2.1 million views in 2024 alone on a personal TikTok account focused on lifestyle, wellness, and beauty content.

• Created UGC content for luxury and award- winning brands such as Prada Beauty, Valentino Beauty, Armani Beauty, Amlactin, Poshmark, Huda Beauty, NURX, GrandeLash, Chamberlain Coffee, Kolkata Chai, and more.

• Worked on filming and editing high-performing ad content with agencies such as TCA and The Social Agency.
  Conduct regular competitive analysis to stay updated on industry trends and best practices, ensuring content remains relevant and impactful.

Marketing Coordinator

BEN-AMUN, May 2020- November 2021

• Support the execution of email and SMS campaigns by working with the creative team to build campaigns, setting up creatives, and QA final test emails and SMS

• Designed graphics for Instagram account feed and stories Filmed and edited the brand's highest-performing reels.