Goodhabit Skin
Social Media Strategy, Content Creation, and Influencer Management
About the Account:
Goodhabit is a startup skincare brand known for its innovative, environmentally friendly products designed to combat the effects of urban living and environmental stressors on the skin. With a focus on clean ingredients and effective formulations, Goodhabit aims to promote healthy, radiant skin while encouraging sustainable beauty practices.
What I was responsible for:
I was responsible for social strategy, content creation, and influencer management, with a focus on developing high-performing wellness and personal care content. This approach not only elevated the brand's messaging but also engaged and empowered the audience to prioritize their well-being in their skincare routines.
What I completed:
Led the brand's first-ever in-house content shoots, enhancing the quality and authenticity of marketing materials.
Contracted top content creators who delivered the highest-performing content the account has ever seen, significantly boosting engagement and visibility.
Managed the account strategy and scheduling, ensuring a consistent and effective content flow that aligned with overall brand objectives.
Grew follower growth rate by +21% during 2023/2024 management compared to previous year
