Deck of Scarlet

About the Brand:

Deck of Scarlet is a vegan and cruelty-free beauty brand that offers curated palettes and products designed to inspire creativity and versatility in makeup application. With a commitment to high-quality formulations and on-trend shades, the brand aims to empower customers to express their unique styles while ensuring ethical practices in the beauty industry.

What I was responsible for:

I was responsible for Social Media Strategy, Content Production, and Influencer Management for Deck of Scarlet, focusing on creating bold, maximalist makeup looks that resonate with the brand's vibrant identity. This approach not only elevated the brand's visual presence but also engaged a community of makeup enthusiasts eager to explore creative and daring styles.

What I completed:

• Contracted top-performing influencers who generated the highest engagement for the Deck of Scarlet account, significantly boosting brand visibility and interaction.

• Led in-house content shoots that focused on ASMR unboxing and swatches, providing engaging experiences for the audience while showcasing product features.

• Recreated influencer content during these shoots, effectively cutting costs compared to outsourcing content production while maintaining high quality and authenticity.

• Managed the Deck of Scarlet account strategy, ensuring alignment with brand goals and optimizing content for maximum reach and engagement.

• Monitored performance metrics regularly, analyzing data to refine strategies and improve overall content effectiveness, leading to sustained growth in audience interaction.