IGK Hair: Viral Campaign
Social Media Strategy and Influencer Management
About the Campaign:
During my time managing social at IGK Hair, my primary goal was to take the brand viral for the first time. I developed a strategy focused on bold, engaging content that resonated with our audience and highlighted IGK's innovative hair products. This approach helped the brand capture significant online attention, driving increased engagement and visibility across platforms.
What I was responsible for:
I managed IGK Hair’s TikTok and Instagram, creating viral content that consistently drove engagement and expanded the brand's reach. From ideation to filming and editing, I crafted scroll-stopping posts that resonated with audiences, while collaborating closely with the integrated marketing team to ensure every product launch was a social success.
What I completed:
Broke New Ground: Created IGK Hair's first-ever viral posts on both TikTok and Instagram, skyrocketing views to over 1 million, and setting a new benchmark for the brand's social impact.
Led High-Impact Content Shoots: Directed in-house content creation shoots with top talent and video producers for product launches, ensuring each campaign was visually compelling and strategically on-brand.
Set Record-Breaking Engagement: Developed and executed the strategy for IGK Hair’s highest-performing content on TikTok and Instagram, generating an incredible 15+ million views and building unparalleled reach.
Pioneered Launch Success Across Platforms: Ideated, led, and implemented the full social strategy and content calendar for every major launch—driving success across DTC and retail giants like Sephora, Ulta, and SalonCentric, and ensuring each rollout captured attention and drove conversions.