Strawberry Shortcake x Scentbird Fragrance Campaign
Social Media Strategy and Influencer Management
About the Campaign:
The Strawberry Shortcake x Scentbird launch introduced a limited-edition fragrance that blends nostalgic charm with a fresh, modern scent profile. Through playful visuals and vibrant packaging, the collection brought a beloved character to life in a way that resonated with fans of all ages.
What I was responsible for:
I oversaw the social media strategy and content production for this launch, emphasizing Strawberry Shortcake's whimsical essence while appealing to an adult audience. Through playful visuals and targeted storytelling, we created a campaign that resonated with both longtime fans and new fragrance enthusiasts, making this limited-edition collection a memorable success on social channels.
What I completed:
Managed the TikTok and Instagram accounts of the @scentbird accounts for the launch
Managed the Influencer campaigns for this campaign, and assisted in briefing and approving content that would later bring impactful content.
Managed collaboration and wrote copy for viral Bella Poarch collaboration post for the launch.
Content brought in the highest owned impressions ever on a social media launch at +3 million impressions in a 3 week period.
Gained 14,306 followers in a 3-week period. +221% higher than the account’s average growth rate.
Increase Instagram’s account avg. effectivness rate by +254% compared to the account average.